Neuroscience Masterclass: The Science Behind Effective Employee Engagement & Change: Virtual Learning

Neuroscience Masterclass: The Science Behind Effective Employee Engagement & Change: Virtual Learning

Neuroscience reveals how behaviour originates in the brain. This knowledge gives communication and engagement practitioners a deeper and clearer understanding of how to support teams, drive engagement and enable effective change. 

The learning from our colleagues in the science community is shining a light on how behaviour and mindset matters, how the right environments create the best ideas, and how language, consistency and emotion all play a leading role. 

As communication practitioners, we now have the evidence to support what we have always instinctively understood.

This two part virtual masterclass is designed to introduce communication practitioners to the principles of neuroscience and how it can support effective communication, engagement and change management.

8 IoIC CPD Points

Learning objectives

At the end of the course, participants will:

  • Develop an understanding of how the brain operates and the implications for effective engagement during change
  • Develop language and communication skills designed to promote a shift in mindset from fixed to growth.
  • Be able to contribute to the creation of a highly engaged and motivated workplace which facilitates wellbeing and resilience in times of change.

Who is the course for?

The course is linked to the Understanding People and Cultures and Influencing and Advising areas of the IoIC Profession Map. 

It is most suitable for those working around levels 2 and 3, and towards level 4, of the map, but would be useful for anyone looking to learn more about neuroscience and the impact on communication. 

The course will cover

Part one: 19th June, 13:30 - 16:30 (BST)

Part two: 26th June 13:30 - 16:30 (BST)

  • Human-centred three-step change model
  • Organising principles of the brain
  • Tools to mitigate threat and improve psychological safety
  • Mindset, mindset shift and growth mindset
  • Communication framing and planning for high engagement
  • Social connection, belonging and why it matters.

Additional benefits

All participants will also gain:

  • Pre and post course access to Canvas, the IoIC's online learning environment, where they will find all course materials and be able to engage with their fellow participants
  • A network of like-minded professionals to connect with and learn from
  • Eight CPD points for IoIC Members 

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST. 


Meet the Trainer



Deborah Hulme

Deborah Hulme

Find out more