This episode, Jen, Dom and Cat are chatting about the role of communication in recruitment and retention. Prior to setting up Working the Future, Cat spent more than twenty years working as a staffing expert and head-hunter within the fast-paced field of communications technology.
In this episode she shares her insights into the pivotal role that communication plays in recruiting, and presents ideas for how internal communication professionals can help address the staff recruitment and retention issues challenging so many businesses today.
This podcast series is produced for the Institute of Internal Communication by Jess Williams and Olasubomi Tolu-Ogunpolu.
This month: rookie CEOs given the wheel before boards trust them, AI adoption racing ahead of governance everywhere it appears, communities running the climate briefings government won't, a widening AI pay divide, retirees returning to work, and why menopause support needs to catch up. The intelligence internal communicators need before the story runs away.
This month: boards rehearsing for multiple futures; deepfake fraud eroding trust in work calls and video meetings; the cheapest AI choice turning out to be the greenest; job-hugging finally starting to crack; and a representation gap costing organisations more than most realise. The intelligence internal communication professionals need to help shape decisions, not just distribute them.
Internal communication builds strategic confidence when it translates business strategy into clear, consistent narratives, keeps leaders visible and authentic, and helps leaders blend deliberate planning with context-responsive adaptation. This matters. The 2026 IC Index shows only 52% of employees believe their organisation’s strategy is the right one for success.
This month: leadership silence in a stagflation-lite economy; AI agents that no longer wait to be asked; net zero's £100bn case under political attack; the four-day week evidence most organisations are ignoring; and why burnout is a structural failure, not a personal one. The intelligence IC professionals need to advise at the highest level.
What if doing less was the answer? In a new episode of the Future of Internal Communication podcast, Dom, Jen and Cat are joined by author and TEDx speaker Chris Lovett to explore workplace minimalism and why simplifying work protects people and performance.
This survey, run by IOIC in partnership with Ipsos Karian and Box, is the most detailed study yet of capability, confidence and development need across the profession. It explores ten roles internal communicators play, developed specifically for this research and connected to the IOIC future of internal communication whitepaper.
Your answers will directly shape how the profession invests in its own development.
