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Explore exclusive content rich in practical advice, in-depth features, latest trends, case studies and opinions from around the profession.

Displaying 12 of 537 results
Members only
Panel 13.11.24 on demand.png
14 Nov 2024

IC Index Panel - Strategy

Join our panel of experts as they unpack key findings on employee engagement, explore the impact of clear strategic communication, and discuss practical steps IC professionals can take to help leaders cut through the noise, build understanding, and align teams around shared goals.

On Demand
Members only
03 Sep 2020

Communicating the BT enterprise strategy

In a nutshell When BT Group revised their strategy, the Enterprise business turned to us (scarlettabbott) to help localise the narrative and cascade it effectively to their 9,000-strong employee base. We crafted a narrative that was relevant for Enterprise, created a guide for people leaders to run virtual, interactive sessions, and developed a suite of social media assets, ensuring that we engaged all employees, through all channels, with one overarching message and design framework.

Case Study
Members only
21 May 2021

The IoIC IC strategy guide

In this webinar, we heard from Oli Howard, Terrence McDonald and Chris Coburn as they talked us through the guide, explaining how and why we should use it, and answered questions about internal communication strategy.

On Demand
Two-Sides-Aegon.jpg
04 Jun 2025

Case study: Lights, camera, strategic action

Aegon UK's The Big Tune-In Show was a live, interactive TV-style event that brought 2,300 colleagues together through entertainment. This innovative approach made strategic messaging accessible and fun, significantly boosting engagement scores and strengthening company culture.

Voice
Members only
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22 Jul 2021

6 things you need to know about communicating a new strategy

The launch of a company strategy is not a campaign to be rushed. Helping employees understand the details, and explaining the role they play, is critical. We asked communicators who have helped launch a company strategy for their tips to motivate employees and get them on board with a new long-term plan.

Voice
Picture of Samantha Medaglia
23 Feb 2023

Let's talk about strategy and planning

Our Let’s Talk huddles follow Chatham House Rules to allow participants to share their experiences and struggles in a safe space with other professionals facing similar challenges. This week we discussed what successful strategy and planning looks like.

Opinion
Oli Howard.jpg
18 May 2021

Finding time for strategy amidst the whirlwind

Each year when the Gallagher and IoIC State of the Sector report is released, there is a level of consternation about the absence of long-term strategic planning in internal communication (IC). According to the 2021 report only 40% of IC teams had a plan any further ahead than one year.

Opinion
Members only
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13 Mar 2017

Where's your head at?

If you’re only using the creative right side of your brain in internal comms, you’re doing half a job. You want the respect of your business’s leadership team? You need to think like a business leader.

Voice
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