Could you describe your current role in internal communication and how you think membership with IoIC might support you in this role?
I am Deputy Head of Communications and Engagement (Internal) at Durham University and manage a team which is responsible for internal communications to our 5k+ staff and 21.5k+ students. Our audiences are diverse in so many ways, including the fact that 120 countries are represented within the staff and student bodies. No two days are the same, which I really like. And keeping up with how 18-24 year olds consume information and want to engage (or don’t!) is never dull.
IoIC membership is really important for me because when I was appointed to this role, it was to lead a new, dedicated internal comms team. So being able to learn from others and to share challenges and ideas through workshops, webinars and other events incredibly helpful. There’s also something significant to me about membership bringing credibility - being able to demonstrate that I am part of a professional body. In an academic world where prestige is often a measure of value, this feels all the more meaningful.
What motivated you to pursue a career in internal communication and what do you enjoy most about it?
I have a background and degree in languages and have always been interested in communication in general and the impact of culture and language on an individual’s sense of identity, belonging and purpose. Taking a very technical or complex piece of information and conveying it to a lay audience in an accessible way is very much like translating a piece of work from one language to another.
I moved into internal comms from broader marketing and communications roles as I found this was the specialism that I was most passionate about. I enjoy the people focus of internal comms, trying to find stories and determine the best ways to increase engagement and build a sense of connection, whether that’s with other colleagues/students or with the purpose and values of the University.
How has IoIC membership contributed to your professional development and career growth?
My membership has contributed in all sorts of ways. It has broadened my networks, especially beyond my own sector, and my professional knowledge. The access to research and CPD activity has been so useful. I’ve been able to take advantage of the discounted rate for events such as the annual Festival.
Can you name one career achievement or project that you're particularly proud of, and why?
I am most proud of my team – both the individuals and their successes and the culture of mutual support and continuous improvement that we have built. Being a new team, I spent a lot of time on recruitment and onboarding. I am happy that we have the right blend and breadth of experience, skills, resilience, can-do attitude and a willingness to try new things. Sometimes the job can be tough going, especially when managing issues and crises, and having a team I can rely on makes all the difference.
What advice would you give to someone just starting out in the internal communication profession?
Know your theory, develop your skills, but ultimately, trust your gut. You might not always have the ‘right’ or ‘best’ answer but your views matter. Don’t let anyone tell you otherwise.
Tell us a fun fact about you that not many people know?
I love all things musical theatre and I’m at my happiest with a microphone in my hand or with my tap shoes on 😊.
