Abigail Rowland

30 years in-house and interim experience shaping strategy, developing, and implementing plans for corporate, operational and change communications e.g., organisation design, culture, technology, systems, M&A, environmental, social and governance (ESG), creating shared understanding with stakeholders, commitment to and achievement of sustainable goals.

Builds trusted relationships, advising and collaborating with Leadership teams, corporate functions e.g., HR, IT, Finance, Corporate Strategy, Sustainability and Governance, and employee networks and trade unions, to exceed expectations and enhance all employees’ engagement and experience.

Empowers teams and connects with diverse audiences, increasing pride in the brand and strengthening peoples’ sense of belonging across global and dispersed populations e.g.

• BT, 120,000 people in global development centres, 100s of office locations and field engineers 

• M&S, 80,000 people in customer-facing stores teams and logistics centres

• Avanade, 60,000 global remote and hybrid technology workers

• BAA, 20,000 people working 24/7 shift patterns across seven UK airports

• BAM, 15,000 on-site engineers and construction teams plus supply-chain partners

Achieves sustainable growth, leveraging deep commercial acumen and broad sector experience: Retail (M&S & Harrods); Technology (BT, Avanade, Cisco); Transport, Aviation & Rail (BAA, RSSB); Energy (EDF), Engineering and Construction (Royal BAM).

Key skills:

• Internal communications

• Corporate communications

• Change communications

• Strategy and culture

• Stakeholder management

• Leadership

• Relationship building and collaboration

• Trade Union and industrial relations

• Storytelling

• Evaluation and analytics

• Customer and commercial acumen

• Lean improvement techniques for operational excellence