Series 7, Episode 6 of the Future of Internal Communication podcast
Many of you will recognise this episode’s guest, Katie Macaulay. She’s the Managing Director of award-winning Internal Communication agency AB Communications and host of the The Internal Comms Podcast.
Katie chats with Jen, Dom and Cat to explain what she’s uncovered through her work with The Acid Test Audit, a tool that uncovers discrepancies in communication and flaws in strategic alignment.
With an expert view, she shares her views on the current challenges faced by Internal Communicators and the opportunities she believes lie ahead.
This survey, run by IOIC in partnership with Ipsos Karian and Box, is the most detailed study yet of capability, confidence and development need across the profession. It explores ten roles internal communicators play, developed specifically for this research and connected to the IOIC future of internal communication whitepaper.
Your answers will directly shape how the profession invests in its own development.
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