Communication Planning: Change, Employee Engagement and Measurement
Communication Planning: Change, Employee Engagement and Measurement
This practical course takes an in-depth look at the principles and best practice of communication planning in the context of organisational change, including audience analysis, channel selection and measurement.
The course will explore key areas including planning to support organisational change, understanding and integrating the principles of employee engagement, and the relationship between internal and external communication planning. It will also cover crisis communication planning.
It is highly interactive and delivered over two half-days, offering participants the opportunity to learn from both the expert course tutor, Liz Cochrane and fellow attendees.
This popular training will equip you with a robust process for communication planning and will provide you with the opportunity to put your learning into practice.
Who should attend?
This course is aligned to strategy, planning and business acumen competencies of the IoIC Profession Map - and is suitable for IC Professionals working around Levels 1 and 2.
Learning objectives
By the end of the course you will be equipped to:
- Plan to support organisational change
- Integrate the principles of employee engagement
- Understand and support the relationship between internal and external communication planning
- Plan crisis communication.
The course will cover
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Part One (19th February, 13:00 - 17:00)
- Why plan? Key benefits
- Developing objectives based on business need
- Audience analysis: Understanding channel preferences
- Communicating Change
Part Two (26th February, 13:00 - 17:00)
- Key principles for message creation
- Channels: Choosing the optimum mix
- Defining measures for outcomes and processes
- Making it happen
Additional Benefits
Additional benefits include:
- Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
- Eight CPD Points for IoIC Members
- A network of like-minded professionals to connect with and learn from
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Places are strictly limited to ensure every participant gains the support and guidance they need, and to facilitate maximum opportunity for interaction, connection and engagement.
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT.
Trainer
