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Training

Introduction to Internal Communication

3, 10 March 2026 Online
Training

Introduction to Internal Communication

3, 10 March 2026 Online

Ideal for communicators starting out in their careers, this highly practical and interactive course is packed with tips, techniques and guidance and provides the opportunity to learn from expert course tutor and MA Course Director, Liz Cochrane. 

During the course you'll explore both the 'What?' and 'Why?' of communication so you can pack a punch and deliver added value communication.

This course will equip you with the skills and knowledge required to excel in your first internal communication role and give you the opportunity to put your learning into practice. 

You'll also be able to share learnings with your fellow participants and start building your professional network. 

Who should attend?

The course brings Level 1 of the IoIC Profession Map to life and is ideal for internal communication professionals who are in the early stages of their IC career.

Learning objectives

  • Understanding and articulating the link between internal communication and organisational success - to get you noticed
  • Building relationships with stakeholders: Thinking business and influencing for success
  • Understanding your audiences' perceptions and preferences
  • Content and curation of conversations: Crafting higly effective communication
  • Channels - what, when and why? Understanding multidirectional communication and which channels to use for optimum effect
  • Research, measurement and evaluation: The basics of building an evidence approach to your practice.
8 IoIC CPD Points

The course will cover

Part one (3rd March, 13:00 - 17:00)

Part two (10th March, 13:00 - 17:00)

  • Defining internal communication and its purpose
  • Understanding the principles of communication planning
  • The importance of understanding people and cultures
  • Good practice writing 
  • Building employee engagement principles into your approach
  • Rich and lean media, and when to use each: Understanding the role and purpose of communication channels
  • Introduction to research and measurement techniques
  • Building and developing relationships with stakeholders.

Additional Benefits

Additional benefits include:

  • Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
  • Eight CPD Points for IoIC Members
  • A network of like-minded professionals to connect with and learn from

  • Places are strictly limited to ensure every participant gains the support and guidance they need, and to facilitate maximum opportunity for interaction, connection and engagement.

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT.

"I have just started my career in Internal Communications and this course has given me the foundational tools that I know I'll be using for many years to come in this field."

Sophie Hennessy

Liz was a wonderful teacher. She broke everything down so it was easy to understand, and gave lots of useful tools and tips. Hugely insightful course!

Leila

This course was very helpful to get a good understanding of Internal Comms. Liz, our trainer, was warm and flexible. She really incorporated the group's needs in her training material. I feel more confident about my work in relation to Internal Comms thanks to this training.

Lola Gaetano

This course was incredibly engaging and informative. It was a great foundation for me to build on my knowledge of Internal Communications and gave me a clear rundown of everything you need to know when considering your company and audience.

Haleema Ayyub

Introduction to Internal Communication

The course provided a solid grounding in the principles of good internal comms and was also a great opportunity for me to expand my network and meet other internal comms professionals.

Alexis Forsyth

I would definitely recommend this course for anyone starting in internal communications. The course provides good foundations that are practical to introduce into any workplace.

Lavinia Zecca

Being new to Internal Communications I thought the content and materials used in the training were effective and easy to understand, the tutor was also very down to earth, dependable and relatable, which made asking questions a whole lot easier. In the beginning she asked everyone about their personal objectives from the course and anything specific we wanted her to cover, in which she regularly checked up on and ensured she made time to help reach everyone's individual objectives. This made the course a lot more personal and valuable. It was the 2 day Introduction to Internal Communications course that I attended and I found that all learners were in a similar position to myself so it was nice to share experiences and ideas.

Amber Richardson

I recently finished this course and it was fantastic! Liz was really approachable, she explained everything really well, making even the tricky stuff easy to get. The activities were spot on and really relevant, so I learned a lot. Overall, it was a great experience, and I picked up loads of useful knowledge and skills. I'd definitely recommend this course to anyone looking to learn more and improve their skills.

Lucy Warren

 

Trainer

Liz Cochrane

Liz Cochrane

Find out more

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