The Language of Leadership – Demonstrating and Delivering Real Business Impact
The Language of Leadership – Demonstrating and Delivering Real Business Impact
Using internal communication to accelerate business performance and deliver organisational potential. Helping internal communicators to demonstrate impact.
Improving business performance is high on every senior leader’s to-do list. But it’s tough. Gallup’s 2025 ‘State of the Global Workplace’ report revealed a fall in workplace engagement, costing the world economy an estimated US$438 billion in lost productivity.
In the UK especially, persistently weak productivity compounds other economic challenges. Not only is it increasingly hard to source the right people with the right skills to achieve organisational objectives, but burnout risk is prolific. Organisations must do things differently to survive and compete.
For internal communicators this presents an unmissable opportunity to deliver and demonstrate real business impact. Quality internal communication is key to better performance. It provides focus, reduces complexity and ensures people are – and feel - involved and heard.
This 3-part coaching and learning programme equips communicators with the skills and confidence required to have the right conversations with senior leaders, identifying and pulling the levers of high performance and do what’s needed to deliver real business value.
Who should attend?
The course is best suited to those working around Level 3 and above of the Profession Map who are looking to further develop the role of internal communication in driving forward business performance and success.
What makes this Programme powerful?
- It’s run by 3 seasoned specialists with practical experience of influencing senior leaders and helping them translate strategy in action – and a few battle scars.
- It has coaching at its core and aims to help each participant develop their own approach and apply the principles discussed in the way that best suits their own organisations.
- It’s practical and usable – the key principle is everything covered must be realistic and applicable.
Learning Objectives:
The programme has three simple objectives. It will equip internal communicators to:
- Say the right things - make a confident and compelling case for internal communication as a key business differentiator
- Do the right things - focus on the big impact internal communication ‘levers’ of performance
- Demonstrate impact - apply learning to real business challenges faced by their organisations and measure its effectiveness
The course has coaching and usability at its core, inviting each participant to develop their own approach and apply the principles discussed in the way that best suits their own organisations.
The course will cover
Spread across three consecutive weeks, each online module comprises two and a half hours. The gap between sessions allows time to reflect on and apply what is covered with the support of coaching partners.
Each module addresses key questions:
Session One: What’s the opportunity and what can we do?
10th March 2026, 9:30am - 12pm
- What’s the context? – work trends impacting organisations and shaping the future of work
- What does this mean for internal communication? – the opportunities for internal communication and how we can contribute
- How do we make the most of the opportunity?
- Enabling common understanding by simplifying language
- Removing ‘silos’ by building networks and connecting stakeholders
- Building influence by measuring the right things to demonstrate business impact
Session Two: How do we ensure clarity and focus?
17th March 2026, 9:30am - 12pm
- What do we mean by clarity and why is it important for organisations? – ensuring common understanding, shared focus and minimised duplication
- How do we maximise focus? – establishing shared meaning and objectives, keeping leaders on message and managing available ‘airtime’ and ‘brainspace’ as valuable organisational resources
- How do keep things clear? – coaching leaders to be simple, ensuring messages are co-ordinated and linked, checking understanding
Session Three: How do we get on leaders’ wavelength?
24th March 2026, 9:30am - 12pm
- How do we build personal confidence? - understanding more about our style and preferences and how to use them
- Connecting with leaders – through an understanding of their styles and preferences and showing an appreciation of their issues and implications
- Speaking the language of leadership – using the right words and leading with their needs to frame conversations for maximum impact
- Sustaining learning and next steps
Additional Benefits
Additional benefits include:
- Participants will be matched into coaching partners, allowing them to build core skills, reflect together and support each other
- Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
- 8 CPD Points for IoIC Members
- A network of like-minded professionals to connect with
- Examples of good practice from a range of organisations
- Opportunity to discuss/test own practice and challenges.
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are GMT.
Meet the Trainers
