For all that’s written about the impact of culture on business performance, it remains a nebulous concept that many find hard to define. It’s perhaps this lack of understanding that causes transformation programmes to fail. In essence, culture is the intricate web of shared meaning that exists within groups of people. But what is it shaped by and how can it be measured? In this episode, Cat, Jen and Dom are joined by the co-founder of Linguistic Landscapes, Gill Ereaut. Gill’s 2025 book, The Way We Talk Around Here explores the way the words and language used in work settings can be analysed to reveal key insights about culture.