About three quarters of employees believe their employer is getting communication volume right.

Each year we try to build on the insights that the IC Index brings – expanding our question set, delving into new topics and bringing extra analysis. This year’s IC Index revealed a key theme of the importance of care and connection in internal communication, which we explored in depth, alongside some other hot topics.

But we know that IC professionals and business leaders alike also remain interested in the practicalities of internal communication – how do we reach people, what topics are they interested in, and how do they feel about how much information they receive? So, this year, we’re bringing you an extra report focused on these things. We’ve not seen massive shifts in these areas since we started the IC Index in 2023, but there are a few movements that are worth noting, plus some extra patterns by demographics such as generation, sector and organisation size that are worth exploring.

Key Insights

• 74% say they get the right amount of communication from their employer
• 36% say they get too little information about pay and benefits 
• 53% prefer to get written information about their employer's plans and prioirties 
• 65% say email is the channel they most rely on for general news and updates
• 19% of GenZ rely on AMA or WhatsApp for updates, compared to 8% of Baby Boomers
• 20% of Baby Boomers rely on the intranet, double the proportion of GenZ employees (10%)

We hope this extra insight prompts some useful conversations and helps you keep evolving your communication strategies to suit your audiences and stakeholders. 

Download the full report below.