My ten years of experience in internal comms roles was sprinkled with knowledge I had gained by working with other IC experts, a conference or two, or the classic way I tend to learn – from mistakes. I was pretty good at what I did, doing it for one of the most famous names in the UK but, if I'm honest, I always felt like I was missing something – and underpinning knowledge that solidified why some things I did were successful while other less so.
I still have my moments of doubt, but the masters has given me much more confidence in offering professional, expert and valued advice to those who need it most – pretty much everyone! And that's the thing about communication, it's not just the responsibility of those at the top to broadcast messages, or the middle managers to cascade, it's something that is influenced by every single person in every organisation. And the Masters helps give you the tools to unlock that communication potential that's in us all.