As the promise of AI efficiency continues to tantalise boardrooms across the spectrum, internal communication faces one of its greatest threats yet. When internal communication is viewed as a transactional business function – where ROI is deemed the primary metric of success – it becomes ripe for disruption and automation. When, however, communication is viewed through the lens of impact, it becomes a dynamic and essential component of an organisation’s lifeblood. This episode, Jen, Dom and Cat are joined by IoIC fellow Colin Archer who shares insights from his years spent delivering business impact through skilled internal communication.