Messaging, Storytelling & Campaigns

In this one-day workshop, you’ll learn how to integrate AI into your professional IC toolkit, transforming the way you create internal communications. From campaign and event planning, data analysis to multimedia content creation and more, we’ll guide you through every step, helping you work smarter, effectively and with more creativity. During the course you'll have the opportunity to interact and actively participate in the live demos of the tools to become an AI-savvy editor and a skilled AI prompt engineer, so you can move your craft and art of internal communication to the next level.

A podcast can be a useful, effective and authentic way of talking directly to colleagues. This training course introduces you to everything you need to know if you’ve ever wondered about using podcasting in your internal communications. It will give you an introduction and an overview of how to get started with your own podcast, from planning and equipment to recording and editing.

From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing. This interactive workshop will equip delegates with the techniques and knowledge they need to write at a strategic level and to have real business impact. This course is ideal for internal communicators who have either taken the Writing Skills for the Internal Communication Professional course or who are at a manager level or above.