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Messaging, Storytelling & Campaigns

Learn how to craft effective messaging, storytelling and deliver campaigns.

Articles

 

Members only
Clarity-of-communication_alternative.jpg
15 Jan 2026

A new lens on clarity: internal communication that lands

Clarity in internal communication is more than simple language. It’s about making messages understandable, relevant and authentic, aligning leadership, managers and communicators so employees connect, trust and act on what they hear.

Voice
Members only
Illustrated “Voice” cover showing a global map with diverse people and icons, highlighting a worldwide conversation in internal communication.
10 Dec 2025

Voice Jan 26

The latest issue of Voice is out now. This edition explores what it means to work in a global profession, with perspectives from internal communicators around the world. It also includes expert advice on scenario planning, insights into change communication in SMEs, and a focus on the growing demand for clarity. Plus, a look ahead at how the IoIC plans to strengthen clarity, advocacy and community through to 2026.

Voice Magazine
Members only
Storytelling.jpg
12 Nov 2025

5 things you need to know about storytelling

In internal communication, storytelling is more than a stylistic flourish – it’s about helping people make sense of what matters. Whether you’re framing a strategic shift, celebrating a success or learning from failure, stories help people care, connect and act.

Voice
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On demand

 

Members only
07 Oct 2025

IC Index 2025 Webinar: Clarity of Strategy

With only two-thirds of employees clear on strategy - and just 58% believing it’s the right one - this webinar showed how to turn strategy into shared belief and everyday action by simplifying messages, equipping leaders, and connecting every role to results.

On Demand
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Factsheets

 

Members only
09 Sep 2021

Storytelling Factsheet

Storytelling is an approach, methodology and series of tips and approaches to help improve the effectiveness of internal communications.

Factsheet
Members only
22 Oct 2020

Communicating redundancies

As businesses re-evaluate their position, adjust to external circumstances, transform to respond to new technology and competition, it's inevitable that the shape of the organisation is going to constantly expand and retract.

Factsheet
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Case Studies

 

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Resources

 

Members only
11 Sep 2024

IoIC 75th anniversary stirring conversations

As part of our ongoing 75th anniversary celebrations, we're thrilled to include our Stirring Conversations pack with this issue of *Voice*. This exclusive, members-only pack is designed to inspire meaningful connections and conversations.

Template/Resource
Members only
11 Apr 2024

Next-Generation Talent Ecosystems

Navigating a rapidly changing labour market, organisations must embrace diverse employment types beyond traditional 'employee engagement' to foster an inclusive, agile environment. This resource provides guidance on the spectrum of employment types available and when to use.

Template/Resource
Members only
02 Nov 2023

Template: Employee Persona

This employee persona template will help you develop simple personas for your employees, so that you can segment your audiences and create targeted, tailored communications or experiences for them.

Template/Resource

Messaging, Storytelling and Campaigns Training Courses

29 January, 5 February 2026

Strategic Communication: Making Strategy Happen

8 CPD

The course - split over two highly interactive sessions - will provide attendees with the knowledge and skills they need to steer through the strategic maze and deliver clear, concise and strategic communications. The course will equip participants with the understanding and tools they need to convert strategy into communications actions; play a role in strategy formulation and development; and the ability to prepare and implement their own communications strategy.

Training
Online
3, 10 February 2026

Advanced Writing Skills for the IC Professional

8 CPD

From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing. This interactive workshop will equip delegates with the techniques and knowledge they need to write at a strategic level and to have real business impact. This course is ideal for internal communicators who have a good grasp of the foundations and would like to learn how to take more strategic approaches to their writing.

Training
Online
13, 20 March 2026

Strategic Communication: Making Strategy Happen

8 CPD

The course - split over two highly interactive sessions - will provide attendees with the knowledge and skills they need to steer through the strategic maze and deliver clear, concise and strategic communications. The course will equip participants with the understanding and tools they need to convert strategy into communications actions; play a role in strategy formulation and development; and the ability to prepare and implement their own communications strategy.

Training
Online
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early bird award entry for IoIC awards 2026

IoIC Awards 2026

Find out everything you need to know with our entry guidance including top tips to help your submission stand out. Early Bird Entries must be submitted by 11.59pm on Friday 13 February and Standard Entries submitted by 11.59pm on Friday 17 April.

Check out the entry guidance for the IoIC Awards 2026